Hearing loss cost still background noise
WA Business News profiles Peter Friedland’s initiatives at the Ear Science Institute Australia.
“People are reluctant to have their ears tested; it’s a vanity and self-consciousness issue,” Professor Friedland said.
“There are a lot more people with hearing loss that are unrecognised and untreated than we are aware of.
“It’s a silent epidemic. It’s not something that is as obvious as other disabilities and it can be hidden if people don’t want to bring it to the fore.”