Hearing loss cost still background noise

Hearing loss cost still background noise

WA Business News profiles Peter Friedland’s initiatives at the Ear Science Institute Australia. 

“People are reluctant to have their ears tested; it’s a vanity and self-consciousness issue,” Professor Friedland said. 

“There are a lot more people with hearing loss that are unrecognised and untreated than we are aware of. 

“It’s a silent epidemic. It’s not something that is as obvious as other disabilities and it can be hidden if people don’t want to bring it to the fore.” 

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